Marketing communication Assignment Example | Topics and Well Written Essays - 1750 words

Showcasing correspondence - Assignment Example Stations developing disconnected advertising will incorporate the utilization of boards, open connection strategies, radio and TV media, mail requests and utilization of customary print channels, for example, papers and magazines. With the utilization of the considerable number of components of advertising blend (for example item, value, place, advancement and bundling), an organization can build up the IMC (Kotler, 2000). In this paper, the aim is to recommend IMC methodologies for McWendy’s, a neighborhood café serving cheap food to the network, to dispatch its items effectively. In inexpensive food retail chain organizations, where markets are developing to development and restriction is getting progressively furious, one may see of constrained chances. In any case, with lower passage and leave hindrances, it is conceivable to do well with another item dispatch, catching the massive extent of development and upper hands. It has been a critical worry in this setting development helps in giving a layout to arranging the improvement system (OECD, 2014). McWendy’s may investigate apathetically at the poor guilty pleasure offer. Moreover, the chain’s separated capacities in building up an assortment of items and dealing with its boss quality basics could put this fragment under McWendy’s reach. Customers of unadulterated luxury may speak to a standard new target, a gathering that McWendy’s can reach with more eagerness in its imaginativeness, which is again duplicated through the dispatch of the new item. To succeed, McWendy’s m ay need to reconsider about upgrading the store understanding and satisfying the need of its customers, reachable through prevalent taste, administration quality upkeep and legitimate worry to supportability issues (Antonsson and et. al., 2011). The enthusiasm for sound staples has expanded altogether in the previous hardly any decades, which has made another open door for McWendy’s. McWendy’s

Ben and Jerry for Business Media- MyAssignmenthelp.com

Question: Talk about theBen and Jerry for Business Media. Answer: Presentation: Established in the time of 1978, by Ben Cohen and Jerry Greenfield, Ben and Jerry surely had a modest starting that anyway seen remarkable accomplishment over the coming years (Pol Wolle, 2016). The dessert organization offers an assortment of frozen yogurt flavors to its purchasers, including the rarest and most novel ones, for example, graham wafer twirls and fudge gestures of goodwill. One of the central point that add to the brand acknowledgment of the organization is that the organization isn't exclusively determined by the intention of benefit augmentation. The association likewise figures out how to remain in spotlight attributable to its commitment to significant social causes, for example, marriage fairness and bovine inviting cultivating strategies. Despite the fact that the association progresses in the direction of the achievement of a pre-decided arrangement of techniques, it is critical to assess the methodologies and offer successful proposals for the equivalent. Corporate Goals and Strategies of Ben and Jerry: In spite of the fact that Ben and Jerry has figured out how to increase a lot of acknowledgment in the market of premium frozen yogurts, it encounters extreme rivalry from organizations, for example, Haagen Dazes. Consequently, so as to continue itself in future, and increase serious edge over adversary firms, the organization expects to give frozen yogurts that are delicious, but on the other hand are dietary in content. One of the vital objectives of Ben and Jerry is to offer rich substance of supplements, minerals and nutrients to the shoppers, in order to guarantee that the devoured items additionally produce medical advantage to the purchasers. The nature of the frozen yogurt items helps in recognizing the Ben and Jerry dessert items from its rivals, and subsequently the according to the technique of the organization, it charges a superior cost from its buyers. The methodology of the organization has consistently been to accentuate its solid, additive free, healthful fixings, an d thus the slogans of its advertising efforts like Food isn't a Science Experiment has additionally worried on this particular perspective just (Bourgeois et al., 2013) . Since the objectives of the association has consistently been to make a practical world, its system has additionally been to help social causes, for example, making mindfulness in regards to the issue of environmental change through its items, just as showcasing efforts like Save our Swirled Campaign, that advance the brand as well as help demonstrating its most extreme devotion to social causes (Endmondson, 2014). It ought to be noted here that while the hierarchical objective of the organization has been to sell and disseminate the best nature of normal frozen yogurts to its customers, its technique has been to adjust its objectives to advertising methodologies that maintain social foundations for a reasonable worldwide network. Investigation of the Corporate Goals and Strategies and the Recommendations for the Same: As a very premium frozen yogurt association, Ben and Jerry needs to hold its position, and along these lines its buying supervisory crew needs to assume a basic job. As a matter of first importance, so as to charm the buyers, the buying supervisory crew must present item improvement, whereby the frozen yogurt items can offer solid fixings alongside one of a kind delectable flavors. As Ben and Jerry has been known for creating probably the most irregular frozen yogurt flavors, which have neglected to charm the desires of the buyers. Subsequently, less known, abnormal and all around tried frozen yogurt flavors, for example, the kinds of normal natural product blend, coconut or crude mango can without much of a stretch draw the consideration of the customers (Arbucke, 2013). While this will underwrite the companys commitment to offer genuine, solid and near nature fixings, it will offer a wide assortment of novel flavors to the purchasers too. Moreover, the natural dessert industry is l ikewise seeing an immense deal development, inferable from the expanding wellbeing awareness of the customers. The natural desserts are solid, and wealthy in supplements, but at the same time are without fat items. Considering the way that the authoritative objective of Ben and Jerry has been to advance a sound way of life, the buying supervisory crew can create improved solidified food, wealthy in natural fixings like natural milk, natural cream and natural egg yolks. The significant objective of Ben and Jerry is additionally to create income development over the coming years, and the equivalent can be cultivated if the buying branch of the association can enhance its items and begin delivering an assortment of new items, including frozen yogurt treats and dessert burgers (Johnson, 2014). This will help in item separation and will empower the organization increase serious edge over the opponent firms. End: To finish up, it ought to be recollected that Ben and Jerry as a dessert organization is profoundly recognized by the opponent firms, by its devotion to create the best quality all-characteristic frozen yogurt items. Since the organization expects to offer an incentive to the network, it must concentrate on offering an assortment of common flavors to the purchasers. In any case, it ought not bargain with the flavor of its items, and simultaneously, its showcasing efforts must encourage an organization picture of social activism that thusly will help in improving the brand steadfastness of the shoppers. Reference List: Arbuckle, W. S. (2013).Ice cream. Springer Science Business Media. Common III, L. J., Bourgeois III, L. J., Mariani, E., Mariani, E., Yu, V. J., Yu, V. J., ... Yu, V. J. (2017). Ben Jerry's and Unilever: The Bohemian and the Behemoth.Darden Business Publishing Cases, 1-11. Edmondson, B. (2014).Ice Cream Social: The Struggle for the Soul of Ben Jerry's. Berrett-Koehler Publishers. Johnson, P. F. (2014).Purchasing and flexibly the executives. McGraw-Hill Higher Education. van de Pol, M., Wolle, A. L. (2016). Brand augmentation in the FMCG area: An investigation of shoppers mentalities towards a brand expansion with regards to Ben Jerrys proposed dispatch of a sans dairy frozen yogurt in the Nordic market. Weele, A. J., Raaij, E. M. (2014). The fate of buying and flexibly the executives look into: About significance and rigor.Journal of Supply Chain Management,50(1), 56-72.

Blog Archive Mastering Your MBA Finances Income During Business School (Part 1)

Blog Archive Mastering Your MBA Finances â€" Income During Business School (Part 1) Once you have been accepted to your target MBA program, things start to move very quickly, and you will need to begin planning for your transition to business school right away. Understanding the financial realities of your MBA education is an important first step, and we have created this comprehensive, five-part “Mastering Your MBA Finances” series to help you do so. In this first installment of the series, we examine typical MBA internship salaries and signing bonuses. Earning an MBA offers intellectual growth, a respite from the typical workday, and an opportunity to make new friends and contacts, but the main reason most candidates pursue this degree is to improve their managerial skills and make a professional leap. In short, an MBA is an investmentâ€"one that should lead to a higher salary immediately upon graduation and for many years after. Most business school students are able to offset at least part of their living and educational expenses with the income from their summer position and their signing bonus(es), and some individuals also earn scholarships. A very small number of full-time students may continue to workâ€"and thereby draw a salaryâ€"as they complete their studies, but this is not necessarily a feasible option for all, because MBA programs tend to be all consuming. So you may be wondering, What kind of compensation can I expect to receive during my MBA program as a source for financing my education? What will my internship salary be like? How much might a signing bonus be? In this first part of our series, we explore these questions to help you develop the “revenue” side of your MBA student budget. Starting with internship salaries, let us examine the income data the MBA programs provide in their career reports. You can see in the following table that for the most part, the summer salaries for students across a smattering of top business schools are relatively similar. Counterintuitively, Harvard Business School (HBS) and the Stanford Graduate School of Business (GSB), which typically top the rankings with regard to average post-MBA salary, are actually at the bottom of this list. (We surmise that these programs may have lower averages than one would expect, because more of their students take chances with entrepreneurial summer positions, feeling certain that they can later land a more stable full-time position, if necessary.) If you were to create a budget line for your internship income, a safe number to use might be the $18,069 average internship salary seen with this selection of programs. Although some MBA students also receive performance bonuses during the summer, to be conservative, we will consider only the average guaranteed compensation for our discussion here. Source: 2014 MBA Program Career Reports (for all schools listed in table), data for Class of 2015 Now we have the beginnings of a revenue picture! Of course, not all job functions draw salaries that hew to the averagesâ€"some are above, while some fall below. In our next table, we parse the data provided by Dartmouth Tuck to give you a better understanding of what you might expect across industries. Source: Dartmouth Tuck 2014 Career Report, data for Class of 2015 In this table, you will see that consulting salaries are the most generous, while those for the other industries listed are somewhat evenly distributed, with the nonprofit sector (as is typical) paying the least. So, if you are certain that you want to enter consulting, you might be able to bump your salary expectations upward; if you are dedicated to entering the nonprofit world, you might need to adjust your expectations downward. Of course, you will not be able to assume all of your summer salary as income, because you will still have expenses to cover during this time, and you also have to pay taxes. Nonetheless, most MBAs should be able to save some money during the summer. If you do a great job in your summer internship, the firm just might offer you a full-time job, and if you agree to accept that position, you will likely receive a signing bonus. In industries such as financial services and consulting, signing bonuses are very much the norm and are by and large standardized across the industry. In other industries, however, such payouts can vary. Still, an MBA can look to a median signing bonus of approximately $25,000 as a guide, and this can certainly help pay some second-year bills. Source: MBA Program Career Reports (top 15 programs), Class of 2014 So, if you were to take these somewhat standard compensation elements of the MBA experience and add them together, you would have a $43,000 total revenue line. Source: MBA Program Career Reports (top 15 programs), Class of 2014 Still other revenue opportunities are available, of courseâ€"scholarships and offsets like tax credits, for exampleâ€"but at the most basic level, we can assume that you will earn approximately $43,000 over the course of your MBA program if you pursue a conventional professional track. Check back next week, when we discuss unexpected revenue sources that can reshape your student budget.  And if you are looking for even more strategies for funding your degree and minimizing your debt burden, download the free MBA Student Loan Reduction Primer! Share ThisTweet Business School News

Fresh Perspective for Marine Electrical Distribution Free Essay Example, 4250 words

Direct current (DC) is an alternative to alternating current (AC). Electronic circuits are mostly operated and run by low-voltage DC, and this is applicable and ideal for equipment and machines in large ships. A direct current is also produced by an electronic circuit, with capacitors, resistors, and transformers, to convert the alternating current. DC has many advantages compared with AC. One of the most significant advantages is the absence of inductance losses and harmonic problems. Certainly, DC systems would be preferred over AC systems if the advantages of AC devices such as transformers, three-phase induction, and synchronous machines were not present. AC electromagnetic machines do no face any real competition because of the poorer performance and higher maintenance of any such alternatives. AC electromagnetic machines are unlikely to be replaced with anything having compatible performance characteristics in the near future. The combination of an electric generator with a di esel engine or a gas turbine is perhaps the most effective way to produce electrical power for the foreseeable future. DC generators no longer have a real place in large marine electrical systems, as they are heavy, expensive, and can provide only limited voltage, imposed by the limitations of commutators. We will write a custom essay sample on Fresh Perspective for Marine Electrical Distribution or any topic specifically for you Only $17.96 $11.86/page

Aerospace Engineering - 1588 Words

Aerospace Engineering has paved the way for a vast majority of today’s modern technologies; it has contributed to the research and development of stealth, reconnaissance, and commercial aircraft. Aerospace engineering has made revolutionary breakthroughs in the development of both fighter jet and rocket designs, including pilot/passenger safety, thus forever changing the outlook of travel and warfare. One might ask; what is Aerospace engineering? Aerospace engineering is the branch of engineering that contributes to the design, development, and production of aircraft or related systems such as rockets, spacecraft, and missiles. Aerospace engineering is closely tied to aeronautical engineering and†¦show more content†¦This leads to the development of stealth and reconnaissance aircraft. Stealth aircraft are commonly coated with a special poly graphite skin. This allows for the aircraft to absorb and deflect radar signals, much like the Earth’s atmosphere absorbs and deflects radiation. The abilities of a stealth aircraft are somewhat limited to an extent that it cannot engage an enemy in a dogfight proficiently, meaning it’s offense is better than it’s defense especially in the case that the enemy is a ground target. Another limitation to the stealth’s design is that once a stealth fires it’s weapons or releases a payload it becomes visible to conventional radar systems. A closer look into how these nearly invisible aircraft become as bright as day on radar; stealth aircraft along with some reconnaissance aircraft have internal armament which means that each time a weapon bay opens to fire its payload the non-insulated weaponry becomes â€Å"exposed†, in turn the radar and infrared signals are able to bounce off the exposed area and reveal a portion of the stealth as well as record it’s position. Reconnaissance aircraft do not rely on stealth as much as a traditional military radarShow MoreRelatedAerospace Engineering Essay1361 Words   |  6 PagesAerospace Engineering has paved the way for most of modern day technologies; it has contributed to the development of stealth, reconnaissance, and commercial aircraft, its made revolutionary breakthroughs in both fighter jet and rocket designs including pilot/passenger safety, forever changing the outlook of travel and modern warfare and travel. One might say; what is Aerospace engineering? Aerospace engineering is the branch of engineering that deals with the design, developmentRead MoreTechnical Report On Aerospace Engineering2349 Words   |  10 PagesLike any job out there aerospace engineering has more than one type of formal writing that must be completed. Aerospace engineering deals with writing reports and information request. Report writing is important in aerospace engineering because an engineer must report on the progress made so they can remember their work. Here is what the Manual for technical report writing has to say on the content of a report, â€Å"A technical report generally contains a clear outline of the problem, mathematical equationsRead MoreA Brief Look at Aerospace Engineering542 Words   |  2 PagesDiscover Engineering: Aerospace Engineering According to Dictionary.com, engineering is a branch of science and technology that works with design and building. Also engineering is a career that focuses on solving problems by using the design process.Engineers work on the following: they solve, design, test and building things that humans use on a daily use. The Engineering Profession Chemical Engineering- According to Wikipedia.com chemical engineering is solve problems by using science, forRead MoreThe Physics Of Aerospace Engineering Essay1574 Words   |  7 PagesGrowing up he knew he wanted to go into engineering but wasn’t completely sure which type he would enjoy the most. He was most interested in outer space and also cars and design. After his acceptance to Purdue, he turned to several upperclassmen for advice and their knowledge of the Engineering school and the programs. They told him about Mechanical and Aerospace Engineering and how similar they were. After some thought, he decided that in aerospace engineering because of his interest in outer spaceRead MoreSample Resume : Aerospace Engineering2946 Words   |  12 PagesKingston University The faculty of Science, Engineering and Computing ME5014 Quality Assignment Aerospace Engineering Second Year Academic Year 2014-2015 Saber Ahmed Konstantin Volkov K1354529 Contents Introduction 3 Origins of ISO9001 3 Requirements 4 Preparations 9 Benefits of Certification 9 Certification Process 10 Retaining Certification 10 Conclusion 11 Bibliography 12 Introduction Within any given industry, a level of quality has to be ascertained as to ensure that clientsRead MoreThe Importance Of College Careers In The University Of Oxford University1639 Words   |  7 Pageswere the University of Colorado Boulder, Massachusetts Institute of Technology, and Oxford University. I have remained interested in both the University of Colorado Boulder and Massachusetts Institute of Technology, as they offer world class aerospace engineering programs, which is the career that I hope to pursue throughout college. Additionally, the University of Colorado Boulder offers in-state tuition, which can greatly help reduce the cost of tuition. However, I have since lost interest in OxfordRead MoreComputer Engineering, Engineering And Astronautical Engineering1524 Words   |  7 Pageserospace engineering pertains to aircrafts and spacecraft, it involves researching, developing, constructing. It can be split into two major fields; aeronautical engineering and astronautical engineering. Aeronautics is concerned with aircraft that fly within Earth’s atmosphere whereas astronautics is concerned with spacecrafts. The focus of this Aerospace Engineering (Aeronautics) project and production was to build an aircraft. It was to increase maneuverability while keeping control and stabilityRead MoreBon Voyage949 Words   |  4 Pagesschool, Karnal, in 1976. She went on to pursue her Bachelor of Science Degree in Aeronautical engineering through Punjab Engineering College. She happened to be the only girl in the aeronautics branch. Though her family initially resisted her decision to pursue a career in aeronautics, they finally relented, knowing her determined nature. This led on to a Master of Science degree in Aerospace engineering from Texas University in 1984, again after having to fight it out with her father who was veryRead MoreAerospace Engineering Design And Project Management1023 Words   |  5 Pages Kingston University London AE 5021 Aerospace Engineering Design and Project Management Aircraft Review Module Leader: Prof. Jian Wang Assignment set by: P.E. Barrington Student Name and KU ID: Ali Bafakih†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. K1313927 Contents: â€Æ' Introduction: The aviation sector is growing rapidly and it makes a lot of money, as shown in the figure 1, the aviation sector grows about 5% to 6.5% yearly. The figure also shows that aviation sector will continue growing for the next 30 years almostRead MoreBoeing 7471369 Words   |  6 PagesBoeing is the world’s largest and perhaps most well-known aerospace firm. According to their website (www.boeing.com), the company operates in three principal segments -commercial airplanes; military aircraft and missiles; and space and communications. The commercial airplane division consists of the 717, 737, 747, 757, 767 and 777 families of jetliners and the Boeing business jet. Boeing faces stiff competition from international aerospace companies seeking to increase market share, the most prominent

Ban Sugary Foods Should Not Be Removed - 757 Words

Some argues that currently, almost one third of Americans are obese and obesity rate is considered as sum serious nation epidemic trend, and is thus, associated with 300,000 individual’s death each year. While there have been numerous debates on whether to ban sugary foods, sodium products in the vending machines at schools, not many realize its cost of regulating such products; and its effect to civilians due to the cost associated with it. Upon performing my research on numerous articles, it is thereby agreed that unhealthy food should not be removed. Moreover, throughout my research it has come apparent that healthy foods are generally expensive, and their availability is limited. Instead of depriving consumer’s choices and focusing on small-scale changes, the government should focus on the educational side of teaching awareness and implement new food policies to meet meal standards revised by the officials. Considering the rate of obesity and its consequences of in-taking poor nutritious foods, it is comprehensible as to why there is a necessity of removing junk foods. However, a complete restriction on food that does not satisfy the federal standard is a bad idea stated by Sherri McGinnis (2014). In addition to her statement, the study also found that the removal of low nutritious food could potentially increase consumption rates of such from vending machines, a la carte lines, because students can still purchase anything they wish to consume through an outsideShow MoreRelatedEliminating Sugary Drinks And Foods From The Mayo Clinic Campuses1147 Words   |  5 PagesEliminating Sugary Drinks and Foods from the Mayo Clinic Campuses WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay. This is a message from the City and County of San Francisco† (Tama, M., 2015). Will this warning detour the American public from drinking sugary beverages? 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In result of these tendencies, approximately one third of American children are currently overweight or obese (Goodwin). These grim statistics effectively represent all the lack of adult interference, in regards to health, has done to the youth of America. The habits of over consuming foods and under participating in physical activities are all too common in the children of today. ChildrenRead MoreSHOULD REFINED WHITE SUGAR AND HIGH FRUCTOSE SUGAR PRODUCTS BE REMOVED FORM SCHOOL VENDING AND FOOD SERVICE PROGRAMS?1816 Words   |  8 Pagesis the vast amount of fats and sugars in American diets. A larger portion of the health problem is the amount of sugar ingested daily in various foods. Schools all o ver the country are stocking their vending machines with junk food full of white refined sugar. For these, and many other reasons, high fructose and white refined sugar must be removed of school lunches and or vending machines. In the United States, approximately twenty thousand vending machines are in use in schools. It is estimatedRead MoreThe Importance of Healthy Eating3224 Words   |  13 Pagesthe foods you love. Rather, it’s about feeling great, having more energy, stabilizing your mood, and keeping yourself as healthy as possible– all of which can be achieved by learning some nutrition basics and using them in a way that works for you. You can expand your range of healthy food choices and learn how to plan ahead to create and maintain a tasty, healthy diet. Healthy eating is important from the day we are born. As a child, we grow quite rapidly and this is due in part to the foods weRead MoreThe Importance of Healthy Eating3208 Words   |  13 Pagesthe foods you love. Rather, it’s about feeling great, having more energy, stabilizing your mood, and keeping yourself as healthy as possible– all of which can be achieved by learning some nutrition basics and using them in a way that works for you. You can expand your range of healthy food choices and learn how to plan ahead to create and maintain a tasty, healthy diet. Healthy eating is important from the day we are born. As a child, we grow quite rapidly and this is due in part to the foods we eatRead MoreLet’s Look At This Realistically: What to do about Bottled Water3022 Words   |  13 Pagesof totals votes. (GMA, 2013) More people choose tap water before overpriced bottled water. The taste between normal tap water cannot be extremely different if people cannot distinguish is in a taste test and for the amount that consumers pay there should be a difference in taste. Others point out that the price to buy plastic water bottles is also outrageous. People pay for water from the tap as well as bottled water when they are pretty much the same thing. The Wildlife Research Conservation pageRead MorePepsico Case8696 Words   |  35 Pagesand Socially Responsible Culture COMPANY OVERVIEW PepsiCo is one of the largest food and beverage companies in the world. It manufactures and sells eighteen brands of beverages and snack foods and generates over $98 billion in retail sales. PepsiCo encompasses the Pepsi Cola, Frito-Lay, Tropicana, Quaker, and Gatorade brands and offers products in over 200 countries. It currently holds 36 percent of the total snack food market share in the U.S. and 25 percent of the market share of the refreshmentRead MoreItc Snacks and Biscuits8499 Words   |  34 Pagesbingo and yippee is quick light snack with some different features. Ready to eat food like yippee and pasta provide 2 minute noodles. Bingo with different new innovative flavors provides crunchy potato light snacks. 2. PESTLE ANALYSIS: * Political: Production and Distribution licenses have been liberalized. Excise duty on biscuits removed for biscuits priced below Rs.100 per kg. Custom duty on food processing machinery reduced from 7.5% to 5%. Indian Agriculture Research InstituteRead MoreDesigning a Customer Driven Statergy23698 Words   |  95 Pagesearly 1990s, however, Dunkin’ was losing breakfast sales to morning sandwiches at McDonald’s and Burger King. Starbucks and other high-end cafes began sprouting up, bringing more competition. Sales slid as the company clung to its strategy of selling sugary doughnuts by the dozen. In the mid-1990s, however, Dunkin’ shifted its focus from doughnuts to coffee in the hope that promoting a more frequently consumed item would drive store traffic. The coffee push worked—coffee now makes up 62 percent of sales

The Phantom of the Opera free essay sample

In the Phantom of the Opera, Erik is ill famed for turning Operas into disastrous slaughterhouses and everybody fear and dislike him for that. He makes ridiculous demands and every single one of them is met accordingly; for if his demands were not met, he warns the Opera owner of the fatal consequence he could inflict. The Opera’s owner is terrified and is compelled to sell of his property, so as to avoid any contact whatsoever with this shadowy figure. But the Phantom just does not stop there and because his judgment of right from wrong is impaired, he actually goes on to cut off the chandeliers when he gets angry at the managers and let his temper get the best out of him. This little expression of anger as perceived by the Phantom is not so little, as 25-50 people lose theirs lives. Now judging from that, it becomes lucid why Raoul or anybody would now have developed an intense feeling of hatred for and fear of the Phantom. We will write a custom essay sample on The Phantom of the Opera or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But He continues his nightmarish ventures and goes on to kill Firmin because he was doing his â€Å"Christine† a favor. He does not have that sense of awareness or better still, that sense of right from wrong to tell him that he was not supposed to murder somebody in order to help somebody out. But Then again, you can’t be too harsh on the Phantom, for the facts that He is badly disfigured and mentally impaired. Judging from his lack of perception, his crime of killing Firmin may seem justifiable, because he does not know what to do in the kind of situation he found himself in. He deeply loved Christine (whom he thought he had given the beautiful voice to and therefore was responsible for Raoul’s love for her) and was not about to let any thing hurt her. But the lack of judgment is just one of his weaknesses that makes you want to sympathize with him and not label him as a simple cold blooded murderer. His other weakness lies in his physical appearance; he seems to be self-conscious about his appearance when he tells Christine about no body wanting to like him and being denied of motherly love. And it is upon this rejection; he goes on to blame his killing on fate and how he was destined to be that way. When he reveals that side of himself to us, we have no choice then but to sympathize with him. In final analysis, the Phantom no doubt is a scary sight to look at, and also a cunning and lethal character to take for granted. He uses his cunningness and craftiness to manipulate and murder people, and for that, he gets his well-deserved hatred from audiences. And a premeditated and voluntary murder can in no way be justified. But on the other hand, he is just another vulnerable character provided with the wrong choices and circumstances in life. And instead of turning that negativity into something positive, he chooses to be hidden from society as whole, thusly working against humans in general. With these two focal points being established, I must say that I am forced to loathe him for killing innocent people and sympathize with him for not being offered a good hand in life.